The website that fits any size of displays is a responsive website. This technology allows us nice viewing experience of a website on any types of devices, like- mobile phone, smartphone, tab or any desktop computer without breaking website structure.
To get the maximum reach, there is no alternative to responsive website development and design.
A responsive website has better view on any screen, visitors can easily find all the texts, images, buttons and links of the website. So, they feel comfort to surf your site and get the best user experience.
Now-a-days more than 80% internet users surf internet through Mobile phone. Again, responsive websites support mobile phone. So, the website traffic will be increased.
A responsive website is an important factor to rank any website in search engine. Google prefers it. Not only that Google has different algorithm to rank mobile-friendly websites.
Responsive web development reduces your cost. If you maintain two websites versions- one for desktop and another for mobile, that will be expensive. On the other hand, if you develop a responsive web site, you need not to maintain two versions.
The website that fits all displays allow visitors best-viewing experience and higher reach. So, they feel cheerful. And, the chance of product sale will increase.
Now, most of the users are using mobile devices. And, if you can reach them more than your competitors, you will win your purpose easily. Happy interaction!